haribo-work-page

Haribo-work-page

haribo-work-page-mobile

Haribo-work-page-mobile

Zoflora

Vimto

haribo_roll-over_736x414

HARIBO_roll over_736x414

To deliver a consistent, brand-ownable idea that could run globally to support and grow Haribo in both established and development markets.

Business challenge

There’s a simple joy in opening a packet of Haribo: it’s an antidote to a world that can seem overly grey and serious… a chance to let your hair down and forget the pressures of life. For a brand that wants to do right by not targeting kids directly, we saw this ability to ‘bring out the child inside’ as a positive role Haribo could play, bringing small moments of childlike happiness to the world whatever your age.

BRAND PURPOSE

Speaking to the inner child rather than a specific demographic has given a clear direction to all of Haribo’s comms activity, most famously and impactfully on TV. In a simple yet potent dramatising of Haribo’s ability to release the child inside all of us, having adults speak, very literally, with the voices of real children, authentically captures the spontaneous joy the brand brings whether you’re 16 or 60: a universal truth that can travel the world. This insight has informed everything that Haribo does across all their channels: we’ve created short social-only content for Halloween, and mobilised the social community to show support for their favourite Haribo pieces to win branded merchandise. We’ve even inspired Haribo fans to create their own versions and post them on social media! We’ve also developed platforms for other agencies to activate against.

Comms Idea

With over 30 ads across 18 countries, our success includes reinforcing Haribo’s dominant position in the UK, a double digit return to growth in the brand’s German home market, and a household  penetration increase of over 100% in the US. Kids’ Voices have been rated within the top 1% of most impactful ads ever researched using Millward Brown’s Link Test.

Results

boxer1

boxer2

behind_the_scenes_893px

duo-4

Haribo - Quietstorm

Haribo

Comment

Home

Quietstorm

https://cms.quietstorm.co.uk/wp-content/uploads/2023/04/QSlogo.jpg

https://secure.gravatar.com/avatar/c02d050c657b2e34ec9a2291f28d9283?s=96&d=mm&r=g

qsadmin

How celebrating the Vimto Spirit propelled the brand to its highest sales ever

work-6

work

Yakult

vimto_roll-over_736x736-4

VIMTO_roll over_736x736

vimto_roll-over_736x736-3

To take Vimto from strong regional player to successful national brand, with limited spend in a highly competitive market.

BUSINESS CHALLENGE

Vimto has always been a bit different, refreshingly so, and we felt that same potential to zig where others zag is in all of us whether we realise it or not: we call this the Vimto Spirit. So, where society pressures us to look and be a certain way, we wanted the brand to take a stand for being true to ‘you’, helping people discover and embrace their own difference, and to nurture it in others…even if that’s no more than a love of Vimto.

Demonstrating the importance of a flexible, overarching comms platform, we have now celebrated the Vimto Spirit in various integrated campaigns targeting very different audiences.
We’ve given an ‘I See Vimto In You’ shout-out to teens wanting reassurance about doing their thing, and encouraged parents to ‘Find Your Different’, whether that’s their own or their kids, celebrating the refreshingly different in every touchpoint. Throughout the campaign we rewarded people who demonstrated this spirit &#8211; from those who clicked banners (when told not to) to access unique content, or those who looked when they shouldn&#8217;t in our immersive Vimto experience.

COMMS IDEA

With TV delivering ROI more than twice the FMCG norm according to IRI econometrics, Snapchat share rates 72% above norms, and digital engagement 8x industry benchmarks, celebrating the Vimto Spirit has been hugely successful for the brand. Not only did we help Vimto reach its highest sales ever, this was also the brand’s first time over £100m sales, its first appearance in the Grocer Top 100 and, in what was possibly the most rewarding achievement, the first time it had overtaken Ribena to take the no.2 slot in its core squash market.

RESULTS

stacked

I See vimto in you

btc2

BTC2

FIND YOUR DIFFERENT

Vimto - Quietstorm

From cheap and cheerful to ‘a brand that really gets me’

otb-work-page

OTB-work-page

otb-work-page-mobile

OTB-work-page-mobile

Gymbox

otb_roll-over_736x414

OTB_roll over_736x414

otb-home-page

OTB-home-page

To drive trust and great value for money in order to steal share from traditional tour operators in a very undifferentiated category.

On the Beach understands beach holidays. They know that for their customers nothing is better than the time they spend in the sun, thus they are committed to helping them get more out of their holidays and always have the best possible experience. From making the booking process easy, to offering unique perks like free fast track and lounge access at the airport; from great hotels and locations to peace of mind guarantee. With On the Beach people always get MORE holiday.

Christmas is the happiest time of the year… isn’t it? Well, scrap that. Because for a lot of people Christmas is a distant second: their beach holiday is by far the most exciting time. The one they dream about for 50 or 51 weeks. A time of freedom, when rules are relaxed and all they have to do is have fun. Which is why when the time comes, they truly want to squeeze every grain of fun out of it. We wanted to celebrate this. With the ad launching on Christmas day – we put a spin on the Andy Williams’ Classic Christmas song, re-writing the lyrics to show that with On the Beach your holiday is the most wonderful time of the year. We created 3 TV ads, one for brand and two others promoting the free fast track and lounge access perks.
As part of the launch day we created a 40” of the brand ad which led with a 10” introduction from Sir Trevor McDonald voicing that the most wonderful time of the year is just around the corner. This aired between 9-10pm on Christmas day, so to remind viewers that Christmas may be over, but the best is yet to come.

The campaign successfully positioned OTB as a fun brand that understands what holidays mean to people and what people really want from their time on the beach. Campaign recognition and brand attribution were higher than average and higher than the previous ‘Ready when you are campaign’. Prompted ad awareness shifted from 13% pre-campaign to 28% post-campaign, and ad recognition and branded recognition were 54% and 23% respectively, vs. 30% and 12% respectively for the previous campaign.
Importantly, brand consideration increased for users of all key competitive brands, with more and more people putting On the Beach in their top 3 holiday providers. Key message recall was very high, with 40% of people remembering the ‘perks’ benefit. The majority of viewers appreciated the fact that the campaign portrayed a real, relatable family and agreed that it shows a sense of humour, is memorable, different, and likeable.

image-02-6

Image-02

duo-3

image-04-2

Image-04

On The Beach

On the Beach - Quietstorm

On the Beach

Celebrating EXTRA to bring to life Fage Fruits’ extraordinary eating experience

screenshot-2022-11-18-at-11-54-40

Screenshot 2022-11-18 at 11.54.40

The fruit yoghurt category is possibly one of the most commoditised – even more so after the Covid pandemic, when an increased focus on health led to a flurry of launches and NPD. Who really needs yet another fruit yoghurt? This is the big challenge the Fage brand faced.

For years the Fage brand has been committed to inspiring people to eat better and therefore live better. This means not only eating food that is healthy, but also tasty; food that you truly enjoy and which makes you happy.

The Fage brand is known for its great quality Greek Yoghurt. To fruit yoghurt lovers, though, plain yoghurt is boring. In launching Fage Fruits we wanted to leverage the positive associations with the brand but also challenge the negative ones. Our thinking was simple: when you add amazing fruit to the best Greek yoghurt, you get something truly EXTRA-ordinary.
So we set out to celebrate EXTRA. EXTRA as the Fage Fruits yoghurt, with its extraordinary taste and texture. But EXTRA also as an attitude to life. Those people who live and demand extra from life and the brands they buy. Because EXTRA is truly, always better. 
The idea was brought to life using different larger than life characters. The campaign was launched in the UK, France, Spain, and the Netherlands, and it consisted of print, digital proximity OOH, and social (including YouTube).

The campaign has just launched and we are receiving hugely positive feedback! But we have no results available yet.

fage_website1_v2

a6-2

Fage

Fage - Quietstorm

https://secure.gravatar.com/avatar/ffb0b7237a567b62f481b563a8560806?s=96&d=mm&r=g

flora

Redefining the meaning of ‘Made in the UK’ by tapping into and supporting young, diverse talent

potatoes_cover-jppg

potatoes_cover.jppg

waitrose-weekend-cover

Waitrose Weekend cover

Create Not Hate

As part of its mission to become a modern and inclusive business, the John Lewis Partnership wanted to tap into diverse and under-represented creative talent and give them an opportunity to do paid placements with the company.

Britain is becoming more and more diverse. As a quintessentially British brand, the John Lewis Partnership wants to be a brand that resonates with, and is representative of, its diverse audience; from the products it makes to the people it employs and partners with.

What does ‘British’ really mean nowadays? It’s a concept that has evolved a lot, which is why we decided to explore what ‘Made in the UK’ means today. What better way to explore this than to ask a group of young and diverse people? We tasked them with bringing to life what ‘Made in the UK’ means to them. 
We held a series of creative workshops designed to give them hands on industry experience for their CVs and one insight came up consistently: that there is more that unites us than divides us. 
Inspired by this, the young creators came up with the idea of ‘The People’s Potato’. The humble potato unites us all, we all eat it, but we cook it in a million different ways, making it the perfect vehicle for showcasing the diversity and multiculturalism of the UK today. 
This idea was brought to life in a series of digital and print executions including social content, recipes and a magazine cover wrap showing piles of potatoes waiting to be scrubbed and prepared. While the potatoes look much the same, each has a different potato dish written on it – reflecting the creatives’ favourite potato-based recipes.

Four participants were chosen to join the John Lewis and Waitrose creative teams for paid placements. At the end of the placements, one of them got a permanent job in the creative industry. 
Other young people were able to get involved in the creation of the whole campaign and add the experience to their CVs, which opened the door to more work experiences. 
Importantly, the initiative sparked interest in the creative industry by young people who would have never considered it as a career. 
As for the campaign, it sparked a lot of interest. It was featured as Ad of the week in the Drum, was selected as Hot Picks by Creative Brief and delivered 3.2 million organic reach.

spud-pic

Spud Pic

potatoes_spread

wips-gazette-partnership-john-lewis-waitrose

WiPs, Gazette, Partnership, John Lewis, Waitrose

John Lewis Partnership 

John Lewis Partnership - Quietstorm

John Lewis Partnership

Inspiring conscious consumerism to address economic inequalities 

google-work-page

Google-work-page

google-work-page-mobile

Google-work-page-mobile

Hayu

google_website-clip_1x1

Google_Website Clip_1X1

Get Black British businesses to thrive by inspiring consumers to change their shopping behaviour, and empower Black entrepreneurs to grow their business, so people can easily find and buy from them.

Google is deeply committed to helping the economy grow in the UK. 2020 was a very challenging year for Black British Businesses. Already facing systemic discrimination &#8211; Black entrepreneurs in the UK are four times more likely to be rejected for business loans than any other demographic, and those who do secure a loan are subject to higher interest rates (+2%) than white-owned businesses &#8211; the Black Community was also hit the hardest by the pandemic, which only increased economic inequality. Google wanted this to change and make the commitment to help the Black Community survive, recover and thrive in the UK economy.

Nowadays we are very aware that how we spend our money can have a huge impact on the environment. Yet what we’re less aware of – or simply don’t think about – is that it can also impact the distribution of wealth and society overall. This powerful truth was brought to life with the idea ‘Your Spend Has Power’, encouraging people to #SpendBlack and use their power to help make a difference and start to address economic inequality. At the same time, we empowered Black British entrepreneurs to grow their business online, so people can easily find and buy from them.
The campaign culminated with a full ad-takeover of the Observer Magazine. With over 500,000 readers, the magazine supported our audience criteria; open to learning about societal issues, and acting on making changes to create a more equitable society. The 22 page campaign featured 13 entrepreneurs, consciously covering a wide breadth of businesses from organic dog treats, to a publishing house for Black authors.

Nearly half of The Observer readers said the campaign inspired them to SpendBlack. 60% of people who saw the campaign said they felt that Google is supporting Black-owned businesses in the UK.
The Black-owned businesses featured saw increases in sales and awareness:
<ul>
<li>‘Village and Home’ reported an 1,200% increase in website visits.</li>
<li>‘The Clean Tea Company’ saw a 50% increase in sales.</li>
<li>‘ColorBlend Makeup’ founder Kesha Williams witnessed a massive increase in social-media engagement and sales. She also said that the campaign has definitely added to the brand’s credibility and visibility, which is exactly the support she needed for her business.</li>
</ul>

image-01-3

Image-01

image-02-5

image-03-3

Image-03

image-04

image-05

Image-05

image-06-2

Image-06

image-07

Image-07

bts2

BTS2

Google

Google - Quietstorm

Tapping into the creativity of young people to deliver social change 

home-img

Women's Equality Party

Shout 85258

cnh_website-clip_v002_1x1

CNH_Website Clip_V002_1X1

To challenge people’s internalised prejudices and stereotypes of Black people, encouraging them to consider how this affects ethnic minority communities and individuals, further feeding a problematic race rhetoric in the UK.

Create Not Hate is a community interest company that works with young people to co-create campaign work addressing different social issues that affects them. Check Your Prejudice was a practical example of CNH’s purpose of giving young people an insight into the creative industries, while at the same time creating a powerful anti-racism campaign.

A lot of anti-racism awareness comms feel detached from the people they’re often seeking to speak on behalf of. Because they lack emotional insight and relatability. We worked with young people through creative workshops and insight sessions to shine fresh thinking on how to address racism, looking at how we can drive awareness and education around the issue to the wider population. We wanted to challenge people to check their internalised prejudices.

A multi-award winning integrated campaign that achieved 500m online media reach with £0 media spend. Check Your Prejudice achieved over 50 pieces of coverage including: Sky, Channel 4, ITV news, The Voice, The Guardian, Timeout, as well as international celebrity endorsement. Most importantly it provided underrepresented talent with the experience of working within the creative industries; multiple young people have secured jobs and placements through this campaign.

comb

dog_poster

lady_back

man_back

doctor

Doctor

comb-2

masks

newspaper

poster_street

laptop

banner_city

banner_city2

Create Not Hate - Quietstorm

Glamourising the disinfection category to get more and more people to fall in love with Zoflora

work_desktop_587x805

work_mob_704x456

zoflora_roll-over_736x414

ZOFLORA_roll over_736x414

To drive brand awareness, salience and penetration in a largely undifferentiated and very competitive market.

More than 100 years ago the main disinfectant used to clean public spaces, like cinemas and dance halls, smelt terrible. Zoflora was created to solve that issue, making disinfectant smell like perfume, so community spaces could be enjoyable places for everyone. To this day Zoflora continues to uplift and energise homes and communities with its amazing fragrances.

You would never expect a disinfectant brand to be something people obsess about. Yet this is the case for Zoflora. Its lovers, who call themselves ‘Zoflora addicts’, even refer to using the brand as ‘Zofloring’ rather than cleaning or disinfecting.
In a largely functional and performance-based category, Zoflora offers something different, bringing a bit of glamour and joy to otherwise mundane and boring tasks. Basically, it just does things more beautifully than its competitors. We brought this idea to life through the line using distinctive creative that breaks category conventions, showing very little cleaning and using stylish explosions of ingredients to deliver amazing fragrance. All wrapped up in the ‘Kills Germs Beautifully’ end line.
Below the line we used audience targeted dynamic digital display ads that featured different imagery and messaging that reflected the needs of the individual audience profiles. We also chose some stand out high impact creative formats that really disrupted people’s online behaviour. The strategy was then rolled out by the agency group into social campaigns designed to engage new users coming into the brand, website redesign and POS executions.

Comparing the 4 weeks after launch with the 4 weeks before launch, Zoflora’s value share grew 24%, value sales grew 14%, and 4 week penetration grew by an incredible 43%.

magazine4

video-still

guidelines_1920x1080

zoflora-bethany-1920px

Zoflora-Bethany-1920px

test2

test1

Zoflora - Quietstorm

How the science of wellbeing delivered premium-priced sales success for Yakult

work-img2

yak-work-mobile-2

Yak-work-mobile

yakult-snm1_website-clip_v002_16x9

Yakult SNM1_Website Clip_V002_16X9

To bridge the gap between Yakult’s high awareness and much lower consideration in the face of Actimel: the bigger spending, always promoting, market leader which was half the price.

Though health and wellbeing is an increasingly important consideration for us all, confusing (over)claims that are unsubstantiated at best, and fluffy mumbo-jumbo at worst, leave people unsure of the right thing to do. By combining 90 years of health science expertise with Japanese origins that imbue the brand with softer wellbeing associations, Yakult is the antidote to all this by providing much needed wellbeing reassurance.

Built on the ‘science of wellbeing’ platform, all our activity is designed to position Yakult as the brand to trust in a confusing category. Central to this was a fame-building integrated campaign, that playfully poked fun at Western misconceptions about Eastern wellbeing traditions, positioning Yakult as the little bottle of science (not magic).
The wellbeing theme informs all of Yakult’s social activity which is made up of tips, hints and micro influencer content. We even applied this to an experiential AR mirror in Waterloo station, as well as tube card panels.

The pan-European campaign was activated in multiple markets where we established an ownable positioning that defined a clear role for the brand. This translated to 15% growth in a market that is down 5%, whilst allowing Yakult to retain it’s significant price premium. We achieved 70% above norm in creative distinctiveness in IPSOS brand tracking and social post engagement went up 130%.

phone-mockup

double-img

bus-station

Yakult - Quietstorm

home-6

home

youngs_roll-over_736x414

YOUNGS_roll over_736x414

To protect and grow Young’s market leading position, despite the brand being outspent 5x over by a big, household name competitor: Birds Eye.

Brits like the idea of fish. We often eat it in restaurants but lack the confidence or ideas to cook it ourselves at home. This means we miss out on the perfect combo of taste and health that fish offers.
Here was a problem Young’s could solve, translating expertise that comes from over 200 years specialisation into a clear and differentiating leadership position focused on inspiring a love of fish across the nation. Something Birds Eye could never say.

When you want to do something well but don’t know how, it’s best to learn from a master. And Young’s are the true Masters Of Fish. No one makes delicious fish more easy for others to master themselves, whatever the occasion.
A flexible idea, we’ve bought Young’s mastery to life in many ways: from TV ads celebrating the mealtime achievements of the brand’s shoppers, to social activations focused on helping people master particular mealtime needs, with inspirational recipes and influencer partnerships to tap into new audiences.

Showing the importance of owning your truth, Masters of Fish helped drive Young’s spontaneous awareness up by 44%, attracted half a million extra households to the brand in just 10 weeks, delivered £15m incremental sales during campaign, and a 22% increase in longer term base sales. This strengthened Young’s lead over Birds Eye, firmly establishing it as clear no.1 in the market. Masters of Fish was also awarded The Grocer’s Ad of the Week and won a FAB Award!

ipad

double-images

mockup

influencer-still

Young's Seafood - Quietstorm

Young&#8217;s Seafood

Breaking down the barriers,  to give equality a fair chance

work2

The Pig Pledge

We all like to think that we live in a gender equal society. So much so that in the last few years the issue of gender inequality has started to lose priority. Yet, we are far from achieving equality. Brexit and Trump’s election have actually driven a rise in populism that not only slowed progress but also reversed it in many places. With so many causes competing for people’s attention, W.E.P. needs campaigns that stand out and capture attention so that the issue of gender equality is heard loud and clear, and remains a priority in people’s minds and hearts.

CHALLENGE

The Women’s Equality Party was created to drive equal representation in politics, business, industry and throughout working life. It does so by relentlessly fighting the many barriers to equality. From violence against women and girls, to the gender pay gap, to the negative effect both Brexit and the Covid-19 pandemic have on women.

Fighting abuse, harassment, and violence &#8211; How can we hope for abuse and violence against women and girls to ever stop if it is allowed to go unchecked in the very place where laws are made? This has been the idea behind our WEP campaigns that address abuse, harassment and violence against women and girls. The focus of these campaigns was to make ending violence against women and girls a political priority. 
‘There’s Still More To Do’ Membership campaign &#8211; To drive recruitment for WEP we created a powerful social media campaign centred around the idea that ‘WE are just getting started’.
Brexit poster &#8211; Ahead of the European Parliament Elections, we created a giant billboard mocking Nigel Farage’s controversial ‘Breaking point’ poster. Our version reversed the anti-EU sentiment by highlighting that in fact Brexit has driven our NHS and social care to breaking point with thousands of nurses from the EU leaving and 1 in 10 posts now being vacant.

All our W.E.P work delivered significant traction and multiple pieces of coverage nationally, including a full article in The Evening Standard.
The ‘haven for harassers’ campaign resulted in 5 out of 5 of the MPs facing allegations stepping down. The work has since been chosen to feature in a permanent exhibition in the New York-based Poster House museum.
The recruitment campaign resulted in 3 months’ worth of new members in the 3 weeks following campaign launch, and increased their TikTok following by 60k.