hayu engages students who are die hard reality tv fans

You might not believe it, but university campuses are full of die-hard reality TV fans. And what better antidote to the travails of hard study (and hard partying) than latest episodes and bingeworthy box sets? hayu treated students to emergency recovery kits, free rickshaw rides to whisk them to and from lectures and of course the opportunity to try hayu for free. The brand’s proud attitude of ‘I Don’t Care, I Love It’, and its standout branding, had a real impact on students across the country.