19 Nov Google teams up with Observer Magazine for #SpendBlack ad takeover
Black Pound Day urges consumers to buy products from black businesses and plays on the notion of the entirely commercial Black Friday
Google and Black Pound Day have staged a total takeover in The Observer Magazine this Sunday (21 November) to promote #SpendBlack, a campaign that aims to encourage people to shop at black-owned businesses found on its directory.
Created by Quiet Storm, the campaign runs with the tagline “Your spend has power”.
The takeover will use every ad space in The Observer Magazine to champion different black businesses across the UK, through powerful images, statistics and personal narratives to drive consumers to spend with these enterprises
Read the full article in Campaign here: https://www.campaignlive.co.uk/article/google-teams-observer-magazine-spendblack-ad-takeover/1733717