11 Feb Don’t say stupid…read the Mirror
Introducing our new campaign for The Mirror: Don’t Say Stupid. This builds on our relaunch campaign, #Madeuthink, and continues to reinforce The Mirror’s positioning as the Intelligent Tabloid.
Don’t Say Stupid dramatises that sinking feeling people experience when they state as fact something they’ve read in certain tabloid newspapers…only to realise it’s obviously not true when challenged by others. Well, they should have read the Mirror for a more rounded, intelligent point of view.
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