QS MD Rania has recently graced the pages of Campaign's Applied Thinking supplement, writing on the power of polarisation and the need for brave, distinctive advertising. You can read it here....
An exciting (and very worthwhile) new win for QS: The Royal Voluntary Service. We will be taking the charity in a new direction, helping redefine what it means to be old for the over 60s who make up the bulk of both the volunteers who help out...
Check out our new commercial for Yakult, our first work for the brand and part of a pan-European, multi-media relaunch. Side-stepping the usual 'lifestyle' platitudes, and taking an affectionate pop at the mystical mumbo jumbo many wellbeing brands employ, it proclaims proudly not just the brand's scientific...
Another new biz win to announce. This one we've been beavering away on for a while now, but it's all been hush hush so far. Carabao are South-East Asia's fastest growing energy drink, and we are developing their thru-the-line launch campaign which includes sponsorship deals with Chelsea...
It was the Cannes advertising festival recently, and Trevor took part in a Campaign-hosted debate titled 'where next for creatives in digital advertising'. Watch the video or read more here....
Some very exciting pitch win news here at QS. We've known for a while, but can now officially announce: we are working on a new pan-European campaign for iconic Japanese health drink Yakult. Watch this space for the new creative!...
We enjoyed a lovely evening at the Grocer Gold Awards yesterday, where Young's were up for Brand Of The Year. We didn't win unfortunately. But it's like Best Picture at the Oscars, being nominated is recognition in itself!...