08 Sep Yakult: science not magic

Check out our new commercial for Yakult, our first work for the brand and part of a pan-European, multi-media relaunch.

Side-stepping the usual ‘lifestyle’ platitudes, and taking an affectionate pop at the mystical mumbo jumbo many wellbeing brands employ, it proclaims proudly not just the brand’s scientific credentials, but also celebrates its Japanese origins.

Yakult: it’s a little bottle of science (not magic)!

Well done to Florence, Ruby, and everyone else involved.