We were tasked with producing a distinctive and provocative creative for W.E.P. First releasing a giant billboard mocking Nigel Farage’s controversial “Breaking Point” poster. The work highlighted that in fact Brexit has driven our NHS & social care to breaking point with thousands of nurses from EU27 countries leaving and 1 in 10 posts now being vacant.
Then, inspired by the film: Three Billboards Outside Ebbing Missouri, we highlighted the inequality in MP Mark Field’s assault on a female activist where he grabbed her by the neck against a wall during a peaceful protest. The billboard launch follows Prime Minister Boris Johnson’s decision to drop an investigation into what happened.
Both works delivered significant traction and multiple pieces of coverage nationally, including a full article in The Evening Standard.
For the general election in 2019, the focus of the Women’s Equality Party’s campaign was to make ending violence against women and girls a political priority. They stood five violence survivors against five MPs facing unresolved allegations to draw attention to the mainstream parties’ failure to tackle abuse within their own ranks. The posters, print and social media ads we created for W.E.P. reference the ‘Pestminster’ scandal. We even posted a spoof job which was ‘perfect for harassers’ on Linkedin, inviting them to apply to become an MP.Since the campaign, 5 out of 5 of the MP’s facing allegations have stepped down, the campaign has been widely received in the media and has even been chosen to feature in a permanent exhibition in the New York-based, Poster House museum.