After being appointed in April we have been tasked with producing distinctive and provocative creative for W.E.P. First releasing a giant billboard mocking Nigel Farage’s controversial “Breaking Point” poster. The work highlighted that in fact Brexit has driven our NHS & social care to breaking point with thousands of nurses from EU27 countries leaving and 1 in 10 posts now being vacant.
Then, inspired by the film: Three Billboards Outside Ebbing Missouri, we highlighted the inequality in MP Mark Field’s assault on a female activist where he grabbed her by the neck against a wall during a peaceful protest. The billboard launch follows Prime Minister Boris Johnson’s decision to drop an investigation into what happened.
Both works have delivered significant traction and multiple pieces of coverage nationally, including a full article in The Evening Standard.