The run up to Christmas has become as much about the big-budget advertising as it has the true spirit of giving and receiving gifts. Working with much lower budgets than the likes of John Lewis, TK Maxx needed to find a way to stand out that was both relevant to its customers and authentic to the TK Maxx brand.
It may not be where you head for the items at the top of your Christmas shopping list, but with something for everyone and big labels at small prices, you know that a gift from TK Maxx will give more magic for your money. TK Maxx make it easy to give everyone a gift they will love at Christmas.
How many times have you passed a neighbour in the street without exchanging so much as “Hello”? In a world where it can feel like we have lost our sense of community, we decided it was time to reclaim the true spirit of Christmas. Inviting people to give one more gift this Christmas, Our Love Your Neighbour Campaign showed people how TK Maxx could help them to could spread a little more festive goodwill by thinking not just about their dearest but also their nearest. Delivered via a multi-channel campaign, and amplified in store, this was a down-to-eart antidote to the schmaltzy, idealised excess that is everywhere at Christmas time.
The campaign helped TK Maxx to punch above their weight during the Christmas 2015 season, standing out from the big-budget competition, while exceeding its targets and contributing to an increase in the average transaction value across the period.