Quiet Storm | Richmond
16861
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Richmond

TV, Print, Outdoor, Retail, Branding
TV
PRINT
RETAIL
TV (NATURAL HAM LAUNCH)
THE THING WE NEEDED TO MAKE HAPPEN

To turn an auto­pi­lot ‘good value’ pur­chase, vul­ner­able to com­pet­it­ive attack, into the pre­ferred saus­age brand of Britain’s mums.

 

THE TRUTH WE CELEBRATED

That in a world of fussy, com­plex gourmo-sausages, Rich­mond is a simple, easy eat loved by all mem­bers of the family.

 

THE MIND BOMB WE CREATED

We dram­at­ised Richmond’s abil­ity to get every­one together around the table…even when they’ve left the nest. Which was an emo­tion­ally very potent prom­ise for mums who get their sense of worth from see­ing the fam­ily hap­pily enjoy­ing food they’ve pre­pared: it’s the taste that brings them home.

 

THE EFFECT WE DELIVERED

A Mill­ward Brown AI score of 9 and a 64% increase in Brand Affin­ity helped add £60m to Richmond’s retail value in 5 years, includ­ing a peak ROI of £8 for every £1 spent.