Since revolutionising the way we buy greeting cards back in 2000, Moonpig has become a household name famous for its cheeky personalised cards and of course that jingle. But seventeen years on and the online cards and gifts market has become crowded and competitive, with personalisation as standard. Moonpig wanted to breathe new life into their brand and needed a campaign that would not only help to launch their exciting new identity, but that would also make people think Moonpig whenever they were thinking about sending a gift or card.
That Moonpig isn’t just about the personalised, it’s also about the personal. A personalised gift or card says a lot, but Moonpig gifts and cards show that you really know them.
We looked back to the social and cultural reasons that we give gifts at all and remembered that it’s all about showing how much we value our relationships.
There’s lots of things that make relationships special, but we can all remember certain unexpected, and often hilarious moments we’ve shared with our friends, colleagues and loved ones. They’re the stories that live on in our hearts and minds, bring us closer together and make our relationships unique.
We took those moments, and using Moonpig’s distinctive sense of heartfelt humour, we celebrate them in all their rib-tickling, tear-jerking, heart-warming glory. We inspire people to celebrate their own shared moments with a gift and card from Moonpig, whatever the occasion. We say Share A Moment, Share A Moonpig.
We have now launched 5 instalments of our campaign, and while we are impatiently awaiting the first results, we are made up by the lovely comments we’ve received about it.