To take a completely new product that introduced a genuine usage innovation (on the go meat snacking) from drawing board to supermarket aisle, reinvigorating a 70s sleeping giant in the process.
That physiologically (and psychological;y) only sinking your teeth into something meaty properly satisfies those hunger pangs.
In this heath fixated, salad eating age, we challenged prevailing trends and championed the joys of eating meat. Our promise? That when hunger cravings strike, nothing hits the spot better than Mattessons: it’s a Primal Thing. Note: once developed for Fridge Raiders, this idea was then extended across the whole Mattessons’ range.
Involved at every stage of the development process, we helped take Fridge Raiders from concept, through launch to more than £30m at retail in just 4 years, delivering a parallel 50% growth in other Mattessons products over the same period.