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THE THING WE NEEDED TO MAKE HAPPEN

To take a com­pletely new product that intro­duced a genu­ine usage innov­a­tion (on the go meat snack­ing) from draw­ing board to super­mar­ket aisle, rein­vig­or­at­ing a 70s sleep­ing giant in the process.

THE TRUTH WE CELEBRATED

That physiolo­gic­ally (and psychological;y) only sink­ing your teeth into some­thing meaty prop­erly sat­is­fies those hun­ger pangs.

THE MIND BOMB WE CREATED

In this heath fix­ated, salad eat­ing age, we chal­lenged pre­vail­ing trends and cham­pioned the joys of eat­ing meat. Our prom­ise? That when hun­ger crav­ings strike, noth­ing hits the spot bet­ter than Mattessons: it’s a Primal Thing. Note: once developed for Fridge Raiders, this idea was then extended across the whole Mattessons’ range.

THE EFFECT WE DELIVERED

Involved at every stage of the devel­op­ment pro­cess, we helped take Fridge Raid­ers from concept, through launch to more than £30m at retail in just 4 years, deliv­er­ing a par­al­lel 50% growth in other Mattessons products over the same period.