Quiet Storm | Hayu – Branding
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Hayu: Branding

Hayu Branding
BRANDING OVERVIEW

hayu inherently captures the ‘I don’t care, I love it’ attitude with the branding

From the logo, which is asymmetrical and lowercase, to headline typefaces, all caps and heavily stroked, we purposely set out to break graphical design conventions, in the typical hayu fashion of ‘I don’t care, I love it’.