Loaded with unique classes, resident DJs and very personal trainers – this London based fitness brand is not your run of the (tread)mill gym. But they needed a stand out campaign to let people know that they weren’t like all the rest. That’s where we came in. Combining unexpected lines with an unignorably punchy yellow we created a distinctive campaign that brought to life just what makes these guys different.
People love the posters, with a huge response online to the first phase alone. Keep an eye out for the new executions we’ll be adding this year as we let even more Londoners know that, with Gymbox, working out is as much fun as going out.